Case Studies
Public Affairs
ID COMM employs a holistic approach that integrates government relations, media relations, community relations, issue management, and strategic communications. We engage diverse stakeholders, including decision makers, the civil societies, community groups, and the media, to shape and promote public policies, to meet national agenda and to find common ground. ID COMM aids duty bearers in planning and implementing strategies for the national interests.
Strengthening Narratives for Climate Action
A major focus of the Development Dialogue Asia (DDA) is climate change mitigation, which is intended to influence Indonesian policymakers and civil society. ID COMM has been appointed as part of a project to enhance civil society groups' communication and increase their presence across various channels.
Accelerating COVID-19 Vaccination for Indonesia’s Vulnerable Groups
In 2022, AIHSP entrusted ID COMM with managing media and community engagement efforts for risk communication regarding COVID-19 vaccine deployment and preventive measures. Our focus was on enhancing accessibility for elderly individuals and people with disabilities across Central Java, Yogyakarta, Bali, and South Sulawesi. Through strategic public…
Influencing Gender Norms for a Better Indonesia
The Australian government's Investing in Women (IW) initiative aims to reshape societal perceptions and behaviors to achieve gender equality. IW engaged ID COMM to implement innovative behavior change communications to shift Indonesia's gender norms, to foster economic empowerment and sustainable development.
Streamlining EMIS 4.0 Implementation with Effective Change Management
This project holds significant importance as it aims to upgrade the Education Management Information System (EMIS) within the Ministry of Religious Affairs. To ensure a seamless transition to EMIS 4.0, the Directorate General of Islamic Education has entrusted ID COMM to develop a comprehensive change management plan. In addition to providing…
The Tri Hita Karana Forum on Sustainable Development “Future Knowledge and Blended Finance”
The Tri Hita Karana (THK) Forum links public, private, & civil stakeholders to act on climate actions and the SDGs. In 2022, the THK Forum on Sustainable Development, with the theme “Future Knowledge and Blended Finance,” was held at the 2022 G20 Leaders’ Summit in Bali. ID COMM was appointed to support media relations & social media……
Pahlawan Lansia SIAP (SIAP Local Elderly Heroes)
Johns Hopkins Center for Communication Programs: Breakthrough Action (JHCCP BA), with USAID Indonesia and the Ministry of Health, organized the Pahlawan Lansia SIAP competition to educate groups, particularly older adults, about COVID-19 outreach. ID COMM partnered with JHCCP for strategic outreach in 10 targeted regions across Indonesia.
Exercise Without Limit
The Youth and Sports Ministry's (Kemenpora) Deputy 3 for Sport Cultivation has appointed ID COMM as a public relations partner to develop socialization strategies to encourage people with disabilities to exercise more to maintain health during the COVID-19 pandemic.
UNICEF’s COVID-19 Multi-Donor Trust Fund and Joint SDG Fund on Social Protection
UNICEF Indonesia appointed ID COMM as the team lead for UN agencies. ID COMM assisted with communication, design, branding, and media relations for the COVID-19 Multi-Donor Trust Fund and the Joint SDG Fund, focusing on social protection throughout 2021.
Strategizing Effective SVLK Communication Channels
UK-based forest governance auditor Multi-Stakeholder Forestry Program 4 (MFP4) appointed ID COMM as the organization's Communication Agency to conduct a communication audit on the perceptions and experiences of the forestry sector-related stakeholders in Indonesia regarding MFP4's Timber Legality Verification System (SVLK). ID COMM designed SVLK's communication strategy documents for the stakeholders so that all relevant parties can comprehend and better implement SVLK guidelines.
Corporate Affairs
ID COMM excels in strategic communication, seamlessly managing internal and external messaging to foster coherence, credibility, and ethics. We help organizations articulate their mission, unify diverse values, and connect with stakeholders for mutual understanding, support, and strategic partnerships. Our goal is to build a robust business ecosystem, safeguard corporate reputation, and contribute to national development. At ID COMM, we navigate communication intricacies for lasting success.
Elevating Insurance Awareness Through Strategic Media
As of August 2019, OJK approved the merger between PT Mandiri AXA General Insurance (MAGI) and PT Asuransi AXA Indonesia (AGI), with MAGI acquiring 100% of AGI's shares. In the wake of the merger, AXA General Insurance, recognizing the need for a comprehensive media strategy, engaged the expertise of ID COMM to devise a plan that would effectively…
Strengthening Prodia’s Position as Indonesia’s Clinical Laboratory Industry Leader
PT Prodia Widyahusada Tbk. plans to enhance its reputation through annual corporate communication activities to maintain its leading position in Indonesia's clinical laboratory healthcare sector. Prodia entrusted ID COMM with crafting a comprehensive strategy to bolster brand positioning, develop narratives, and raise awareness.
Promoting the Vision to be the Best International Bank in the Country
The financial technology industry disruption prompted adaptation in the banking sector, including Standard Chartered. To maintain its reputation and enhance media and stakeholder relationships, Standard Chartered appointed ID COMM to equip a robust media strategy that led to extensive coverage and established the Bank's industry thought…
Digital Identity Security Made Easy
VIDA, a digital identity verification platform, aimed to enhance its online visibility through media engagement strategies coordinated by ID COMM. Through interviews, webinars, and media visits, VIDA's brand gained notability in search engine results, indicating increased awareness of its digital security services among internet users.
TOSS TBC Virtual Run 2020
Indonesia faces a new challenge with the COVID-19 pandemic hindering Tuberculosis eradication by 2030. To boost awareness of Tuberculosis prevention, the Ministry of Health collaborates with Johnson & Johnson Indonesia for a digital socialization campaign. The initiative aimed to spur active public engagement and enthusiasm.
Continue to Grow Through Sustainable Transformation
As per Indonesia Stock Exchange regulations, listed companies must hold Public Exposures. MSIG Life's inaugural virtual expo, held on September 30, 2020, focused on the theme "Expand to Grow," detailing its achievements and five-year strategies. ID COMM was appointed to lead the event, managing media exposure and press materials.
Simplifying Healthcare Access Through Drones
Zipline International is a San Francisco-based company specializing in delivery drones. One of its primary missions is to address healthcare access issues in rural Indonesia. To achieve this, Zipline appointed ID COMM to develop a Strategic Advocacy and Communication Plan for innovative solutions in health access.
Marketing Communications
ID COMM leverages a data-driven approach in marketing communications, strategically identifying consumer insights to develop impactful strategies. As a partner to brands, we creatively enhance opportunities to boost product awareness and preference. Our focus is on presenting the quality of products and services for the optimal benefit of Indonesian consumers.
Pervading Bio-Oil Into a Viscosity Market
Bio-Oil's multiple awards recognize its effectiveness in addressing stretch marks, scars, dry skin, and uneven skin tone, making it a top choice for consumers. With strong sales and loyal customers, Bio-Oil stands out in its category. ID COMM proudly contributed to building Bio-Oil's brand engagement in Indonesia.
Greek Secret
Heavenly Blush appointed ID COMM to promote its latest Greek Yogurt variant as a protein-rich, healthy lifestyle choice for busy consumers. The #HeavenlyBlushGreekSecret campaign, centered around a Greek theme and the 'Blue Door,' featured engaging offline and online activations to arouse consumer curiosity.
Secangkir Semangat – #BuatNyataTujuanmu
ID COMM guided Kapal Api, a well-established coffee brand, into uncharted territory, bolstering its reputation and brand equity. The Secangkir Semangat #BuatNyataTujuanmu is a campaign designed by ID COMM that had positioned Kapal Api as a leader in social entrepreneurship, unlocking substantial economic opportunities.
LIXIL’s Toilets for the Nation
LIXIL, a company acclaimed in Indonesia for its innovative work in water and housing solutions, strategically collaborates with ID COMM to raise brand awareness. Leveraging ID COMM's expertise in strategic marketing communications, we ensure the maximum impact and recognition of LIXIL's initiatives, demonstrating the strength of our marketing…
Innovators by Tradition
TISSOT entrusted ID COMM with reaching young consumers in Indonesia through a digital communication program by selecting influencers that resonate with the brand's values. The team engaged these individuals and guided them in generating impressive social media engagement in the hundreds of thousands.
Corine De Farme “The Beauty Ritual by Saudes Nature”
Corrine de Farme is a French Beauty brand renowned for its natural and eco-friendly organic skincare, hygiene, and baby products. In 2020, Corrine de Farme appointed ID COMM to assist them in promoting its latest Bio-Organic line by engaging potential customers using diverse approaches.
More Healthy Less Guilty
During the early stage of the COVID-19 pandemic, Delicyo, a health-focused yogurt brand, aimed to boost its brand awareness, especially targeting families. Delicyo appointed ID COMM to promote their line of yogurt products by using influencers while leveraging the Ramadan fasting month.
siOlga (Kreasi Olahraga Bersama Keluarga) Creative and Fun Sport Amidst Social Distancing
During the pandemic, Indonesia's Ministry of Youth and Sports launched the siOlga Campaign to promote family sports. ID COMM led the engagement, focusing on the siOLGA sports competition. Success came from clear messaging delivery, collaboration with sports fans, and involving family development and child education experts.
Duilah (Duduk dan Berdiri untuk Lansia): Sport Exercise for Senior Citizens
Indonesia's Ministry of Youth and Sport Affairs launched Duilah and CAC, exercise programs for the elderly. ID COMM was responsible to shared crucial health info during the pandemic and invited seniors to join a competition. The campaign provided COVID-19 updates and encouraged seniors to stay active despite restrictions and risks.