Case Studies
Public Affairs
ID COMM employs a holistic approach that integrates government relations, media relations, community relations, issue management, and strategic communications. We engage diverse stakeholders, including decision makers, the civil societies, community groups, and the media, to shape and promote public policies, to meet national agenda and to find common ground. ID COMM aids duty bearers in planning and implementing strategies for the national interests.
16 Days of Activism 2025 – UNiTE to End Digital Violence against All Women and Girls
Commissioned under the EU-Indonesia Cooperation Facility (EUICF) framework, ID COMM led the 2025 "16 Days of Activism" campaign addressing digital violence against women and girls, combining policy dialogue, community activation, and digital outreach to position the EU as a credible gender equality partner in Indonesia.
YKAN: Equiping the Team in Translating Strategy into Meaningful Stakeholder Engagement
Yayasan Konservasi Alam Nusantara (YKAN) strengthened its SERUMPUN Babel team to translate communication strategy into actionable stakeholder engagement practices. The capacity-building initiative supports the successful implementation of its multi-year mangrove restoration and sustainable blue economy program in Bangka Belitung.
European Higher Education Fair (EHEF) 2025: Building EU Education Diplomacy from the Ground Up
Commissioned under the EU-Indonesia Cooperation Facility (EUICF) framework, ID COMM consultants designed the European Higher Education Fair (EHEF) 2025 marketing communication and promotional strategy to reaching out Indonesia’s education ecosystem, student networks, youth groups, and EU alumni communities. The campaign placed peer credibility at…
Strengthening Narratives for Climate Action
A major focus of the Development Dialogue Asia (DDA) is climate change mitigation, which is intended to influence Indonesian policymakers and civil society. ID COMM has been appointed as part of a project to enhance civil society groups' communication and increase their presence across various channels.
VAHSI- AIHSP: Building Indonesia’s Inclusive COVID-19 Vaccination through Risk Communication Approach
The Vaccine Access and Health Security Initiative Australia Indonesia Health Security Partnership (VAHSI -AIHSP) was initiated to ensure the implementation of inclusive COVID-19 vaccination among vulnerable population. These include people with disabilitie and eldery groups - particularly in four provinces: Central Java, Yogyakarta, Bali, and…
#BersamaBerperan: Orchestrating Digital Advocacy to Shift Gender Norms among Indonesian Urban Millennials
Investing in Women aims to challenge traditional gender norms - where there is strong role divison between male and female in the domestic and public sphere, among Indonesia’s young urbanites - to modern gender norms. To meet the objective, ID COMM is appointed as the partner to design a new approach of behavior change campaign, benefiting the…
Mainstreaming EMIS 4.0 with Effective Change Management
Unlike ID COMM's usual works around communication and public relations, the Directorate General of Islamic Education at the Ministry of Religion entrusted ID COMM to be a Change Management Consultant Team to promote the adoption and a better governance of the Education Management Information System (EMIS) 4.0. Change was driven by ID COMM from…
The Tri Hita Karana Forum on Sustainable Development: Future Knowledge and Blended Finance
In the 2022 G20 summit, ID COMM's communication strategy helped the Tri Hita Karana Forum to position itself as a strategic initiative. It led to a significant increase in discussions on sustainable development. ID COMM's approach enhanced the Forum's impact through the mixed use of social media channels and conventional outlets.
Pahlawan Lansia SIAP (SIAP Elderly Local Heroes)
ID COMM's collaboration in the 'Pahlawan Lansia SIAP' campaign with JHCCP and USAID revolutionized COVID-19 vaccination outreach in Indonesia. This strategic approach not only educated thousands of senior individuals, but also significantly increased trust and vaccine uptake among the elderly group. This initiative has potentially become a…
Corporate Affairs
ID COMM excels in strategic communication, seamlessly managing internal and external messaging to foster coherence, credibility, and ethics. We help organizations articulate their mission, unify diverse values, and connect with stakeholders for mutual understanding, support, and strategic partnerships. Our goal is to build a robust business ecosystem, safeguard corporate reputation, and contribute to national development. At ID COMM, we navigate communication intricacies for lasting success.
Maltofer: Turning Iron Education Into Trusted Health Advocacy
Maltofer, an iron supplement brand from Combiphar, expanded its #ZatBesiPasBekerjaCerdas campaign through an integrated communication strategy that connected scientific credibility, media influence, and authentic community advocacy.
Thought Leadership Strategy Builds Industry Authority: AXA Financial Indonesia
In 2024, AXA Financial Indonesia's executives became the go-to media sources for insurance industry commentary, during a sector-wide trust crisis. ID COMM's thought leadership strategy positioned AFI as a credible authority, differentiating the company while competitors struggled with reputation defense.
Leveraging Permata Bank’s Corporate Reputation during Its Rebranding Journey
In 2024, Permata Bank embarked on a major rebrand, requiring a partner to safeguard trust and reputation. ID COMM designed a corporate affairs program that aligned media, stakeholders, and crisis-readiness to turn rebranding into a trust-building corporate milestone.
Veda Praxis – Building Stronger Internal Communications for Sustainable Growth
Veda Praxis entrusted ID COMM with a major strategic overhaul, leveraging their expertise to address crucial communication gaps. The collaboration aligned the company’s 2030 vision with HR and management priorities, transforming internal collaboration and setting the foundation for long-term success and sustainable growth.
Elevating Insurance Awareness Through Strategic Media
As of August 2019, OJK approved the merger between PT Mandiri AXA General Insurance (MAGI) and PT Asuransi AXA Indonesia (AGI), with MAGI acquiring 100% of AGI's shares. In the wake of the merger, AXA General Insurance, recognizing the need for a comprehensive media strategy, engaged the expertise of ID COMM to devise a plan that would effectively…
Strengthening Prodia’s Position as Indonesia’s Clinical Laboratory Industry Leader
PT Prodia Widyahusada Tbk. plans to enhance its reputation through annual corporate communication activities to maintain its leading position in Indonesia's clinical laboratory healthcare sector. Prodia entrusted ID COMM with crafting a comprehensive strategy to bolster brand positioning, develop narratives, and raise awareness.
Promoting the Vision to be the Best International Bank in the Country
The financial technology industry disruption prompted adaptation in the banking sector, including Standard Chartered. To maintain its reputation and enhance media and stakeholder relationships, Standard Chartered appointed ID COMM to equip a robust media strategy that led to extensive coverage and established the Bank's industry thought…
Digital Identity Security Made Easy
VIDA, a digital identity verification platform, aimed to enhance its online visibility through media engagement strategies coordinated by ID COMM. Through interviews, webinars, and media visits, VIDA's brand gained notability in search engine results, indicating increased awareness of its digital security services among internet users.
TOSS TBC Virtual Run 2020
Indonesia faces a new challenge with the COVID-19 pandemic hindering Tuberculosis eradication by 2030. To boost awareness of Tuberculosis prevention, the Ministry of Health collaborates with Johnson & Johnson Indonesia for a digital socialization campaign. The initiative aimed to spur active public engagement and enthusiasm.
Marketing Communications
ID COMM leverages a data-driven approach in marketing communications, strategically identifying consumer insights to develop impactful strategies. As a partner to brands, we creatively enhance opportunities to boost product awareness and preference. Our focus is on presenting the quality of products and services for the optimal benefit of Indonesian consumers.
VinFast Indonesia: Penetrating Indonesia’s EV Market through Ecosystem-Led Communications
Along 2025, ID COMM partnered with VinFast Indonesia to design and implement an EV ecosystem-led by applying PESO-driven communications strategy. The whole effort is aim to build the brand's credibility, advance EV education to the Indonesian consumers, and position VinFast as a trusted long-term partner in Indonesia’s EV transformation journey.
Savoring a Health-Conscious Flavour of Life with Ajinomoto
ID COMM effectively addressing the misconceptions around MSG as a challenge that is faced by Ajinomoto. ID COMM’s PR support reinforced Ajinomoto's image as a socially responsible leader, driving positive change and fostering innovation in the industry.
Empowering Healthy Living through Superfood Innovation
Called for a pivotal mission, ID COMM led a introductory campaign, positioning Herbilogy as Indonesia’s top advocate for nutritional wellness. Discover how ID COMM strategic expertise turned an unknown brand into a successful market's acceptance.
Bio-Oil Indonesia: 10 Years of Strategic Partnership from Market Entry to Category Leadership
In 2014, Bio-Oil entered Indonesia’s crowded skincare market facing low awareness and trust barriers. Through a decade of strategic communications, ID COMM strengthened brand reputation journey and built category leadership for the specialist skincare brand.
Greek Secret
Heavenly Blush appointed ID COMM to promote its latest Greek Yogurt variant as a protein-rich, healthy lifestyle choice for busy consumers. The #HeavenlyBlushGreekSecret campaign, centered around a Greek theme and the 'Blue Door,' featured engaging offline and online activations to arouse consumer curiosity.
Secangkir Semangat – #BuatNyataTujuanmu
ID COMM guided Kapal Api, a well-established coffee brand, into uncharted territory, bolstering its reputation and brand equity. The Secangkir Semangat #BuatNyataTujuanmu is a campaign designed by ID COMM that had positioned Kapal Api as a leader in social entrepreneurship, unlocking substantial economic opportunities.
LIXIL’s Toilets for the Nation
LIXIL, a company acclaimed in Indonesia for its innovative work in water and housing solutions, strategically collaborates with ID COMM to raise brand awareness. Leveraging ID COMM's expertise in strategic marketing communications, we ensure the maximum impact and recognition of LIXIL's initiatives, demonstrating the strength of our marketing…
Innovators by Tradition
TISSOT entrusted ID COMM with reaching young consumers in Indonesia through a digital communication program by selecting influencers that resonate with the brand's values. The team engaged these individuals and guided them in generating impressive social media engagement in the hundreds of thousands.
Corine De Farme “The Beauty Ritual by Saudes Nature”
Corrine de Farme is a French Beauty brand renowned for its natural and eco-friendly organic skincare, hygiene, and baby products. In 2020, Corrine de Farme appointed ID COMM to assist them in promoting its latest Bio-Organic line by engaging potential customers using diverse approaches.