Maltofer perlu mengembangkan kampanye yang semula berskala kecil menjadi platform komunikasi yang lebih luas: membangun kesadaran perempuan dan ibu tentang kecukupan zat besi dan perannya dalam menunjang aktivitas sehari-hari, sekaligus menegaskan komitmen 55 tahun Combiphar dalam menghadirkan solusi kesehatan yang relevan bagi masyarakat Indonesia.

• Launched the campaign through a press conference anchored by expert-led education on iron needs
• Built credible education through science-based content and healthcare media
• Partnered with a parenting community whose members joined the session and translated the discussion into everyday context
• Sustaining the conversation through a series of daily educational content

• 82 journalists attended and produced 137 coverages across online, radio, YouTube, and news aggregators
• Media coverage delivered 60,146 impressions and IDR8.56 billion in PR value​
• Community and education content produced 62 posts, earning 198,170 views and 89,590 engagements
• Additional voluntary posts indicated strong organic participation beyond the brief​