PT Prodia Widyahusada Tbk. (Prodia) as Indonesia’s most comprehensive, proven, and largest health clinic laboratory service provider, strives to continuously innovate in providing the best quality and personalized array of services according to each customer’s needs. In order to achieve its goal, Prodia intends to strengthen the company’s reputation and image in the eyes of stakeholders, including the media, government, shareholders, investors, key opinion leaders, and the general public by establishing an annual program for corporate communication activities.

ID COMM was appointed to develop an integrated set of communication strategies to promote brand positioning, building narratives, and key messages to increase awareness among both stakeholders and related audience groups. Furthermore, this approach is also aimed to strengthen Prodia’s position as the market leader in the field of clinical laboratories and the healthcare industry in Indonesia. From February 2022 to April 2023, ID COMM carried out the scope of work of holding press conferences, organizing visits to media editorial offices, press releases, coming up with primary narratives, media workshops, spokesperson training, exclusive interviews, workshops for the brand communication team, to media monitoring.

Throughout the implementation of the communication and public activities, Prodia managed to gain superior and leading media visibility compared to other industry players. This was evident from the quantity of news article coverage. Notably, one of the biggest successes came from the dissemination of press releases. In summary, from February 2022 to April 2023, the communication activities that were carried out by ID COMM managed to record 1.040 media article coverages with a total PR value of Rp79.116.010.226 and 17.327.018 impressions.