In 2020, French beauty, skincare, and intimate brand Corrine De Farme had released its newest Bio-Organic line, consisting of organic skincare, hygiene, and baby products that are claimed to be more natural and environmentally friendlier. Before launching the products into the market, the company wanted to increase its brand awareness and educate the Indonesian market on the positive impacts of using organic products, both direct beneficial effects to its customers as well as to the environment. One notable challenge was that there wasn’t a high awareness from Indonesian customers on the importance of using organic products, which can be safer to use on their skin as well as other body parts. In order to achieve their goals, Corrine De Farm had approached ID COMM to assist them in conducting engaging approaches to potential customers. The partnership lasted from August to December 2020.

Corrine De Farm had decided to ask ID COMM to initiate two promotional strategies, which were media briefings and influencer engagements. For the media briefing, ID COMM together with Corrine De Farm held virtual press conferences to introduce and officially launch their organic products. Both media representatives and some of the influencers that ID COMM had inquired attended the virtual webinars. In addition, ID COMM also invited a dermatologist to explain the health benefits of using organic products to parts of the body. Corrine De Farm had set a target of at least 20 media journalists and 8 influencers to be present during the virtual conferences. For the influencer engagement, ID COMM managed to work together with a total of 13 influencers to provide testimonies after using Corrine’s latest organic products.

At the end of the partnership, ID COMM managed to gather 24 media representatives and 13 influencers (8 during the webinars, 13 in total). Furthermore, a total of 29 published articles about the organic products were published with a PR value of Rp 22.405.048.610, with 132.780 impressions. From the influencers, 13 Instagram posts and 13 stories were uploaded during the partnership period, which generated 17.009 engagements, 153.865 reaches, and 160.125 impressions.