Health-conscious yogurt brand Delicyo was seeking to increase its brand awareness through influencer engagements. Throughout May to June 2020, the company wanted to use the momentum of the Ramadan fasting month to grow its brand awareness in the market, particularly to mothers. In order to do so, Delicyo had approached ID COMM to help them in promoting their line of yogurt products during the early stage of the COVID-19 pandemic. One notable challenge that ID COMM had encountered was finding the middle ground with the client on what sort of KPIs would accurately portray that the influencer engagement approach had successfully covered the market segment that Delicyo wanted to touch upon. In order to do so, ID COMM had brainstormed and decided to approach a list of influencers that we had considered to be accurate brand ambassadors to convince its followers to consume Delicyo yogurt.

During the two-month period, Delicyo had asked ID COMM to conduct influencers engagements to increase its brand awareness via product testimonies on their Instagram accounts. In total, ID COMM approached and successfully agreed with a total of 11 Instagram influencers (a combination of young adults and moms) to promote Delicyo yogurt products on their respective accounts.

At the end of the partnership, ID COMM had worked together with 11 Instagram influencers. During the two-month period, 7 Instagram posts and 18 stories were uploaded, which generated 9.411 engagements with a total of 177.548 impressions.