Case Studies
Public Affairs
ID COMM employs a holistic approach that integrates government relations, media relations, community relations, issue management, and strategic communications. We engage diverse stakeholders, including decision makers, the civil societies, community groups, and the media, to shape and promote public policies, to meet national agenda and to find common ground. ID COMM aids duty bearers in planning and implementing strategies for the national interests.
Strengthening Narratives for Climate Action
A major focus of the Development Dialogue Asia (DDA) is climate change mitigation, which is intended to influence Indonesian policymakers and civil society. ID COMM has been appointed as part of a project to enhance civil society groups' communication and increase their presence across various channels.
VAHSI- AIHSP: Building Indonesia’s Inclusive COVID-19 Vaccination through Risk Communication Approach
The Vaccine Access and Health Security Initiative Australia Indonesia Health Security Partnership (VAHSI -AIHSP) was initiated to ensure the implementation of inclusive COVID-19 vaccination among vulnerable population. These include people with disabilitie and eldery groups - particularly in four provinces: Central Java, Yogyakarta, Bali, and…
#BersamaBerperan: Orchestrating Digital Advocacy to Shift Gender Norms among Indonesian Urban Millennials
Investing in Women aims to challenge traditional gender norms - where there is strong role divison between male and female in the domestic and public sphere, among Indonesia’s young urbanites - to modern gender norms. To meet the objective, ID COMM is appointed as the partner to design a new approach of behavior change campaign, benefiting the…
Mainstreaming EMIS 4.0 with Effective Change Management
Unlike ID COMM's usual works around communication and public relations, the Directorate General of Islamic Education at the Ministry of Religion entrusted ID COMM to be a Change Management Consultant Team to promote the adoption and a better governance of the Education Management Information System (EMIS) 4.0. Change was driven by ID COMM from…
The Tri Hita Karana Forum on Sustainable Development: Future Knowledge and Blended Finance
In the 2022 G20 summit, ID COMM's communication strategy helped the Tri Hita Karana Forum to position itself as a strategic initiative. It led to a significant increase in discussions on sustainable development. ID COMM's approach enhanced the Forum's impact through the mixed use of social media channels and conventional outlets.
Pahlawan Lansia SIAP (SIAP Elderly Local Heroes)
ID COMM's collaboration in the 'Pahlawan Lansia SIAP' campaign with JHCCP and USAID revolutionized COVID-19 vaccination outreach in Indonesia. This strategic approach not only educated thousands of senior individuals, but also significantly increased trust and vaccine uptake among the elderly group. This initiative has potentially become a…
Exercise Without Limit
The Youth and Sports Ministry's (Kemenpora) Deputy 3 for Sport Cultivation has appointed ID COMM as a public relations partner to develop socialization strategies to encourage people with disabilities to exercise more to maintain health during the COVID-19 pandemic.
Strengthening Social Protection in Indonesia through UNICEF’s COVID-19 Multi-Donor Trust Fund and Joint SDG Fund
Appointed by UNICEF, ID COMM is entrusted to handle the communication program for the UN COVID-19 Multi-Donor Trust Fund and Joint SDGs Fund. ID COMM's expertise in translating the needs of UN organizations into impactful strategies is one of the keys to the successful adoption of inclusive and adaptive social protection across Indonesia.
Strategizing Effective SVLK Communication Channels
UK-based forest governance auditor Multi-Stakeholder Forestry Program 4 (MFP4) appointed ID COMM as the organization's Communication Agency to conduct a communication audit on the perceptions and experiences of the forestry sector-related stakeholders in Indonesia regarding MFP4's Timber Legality Verification System (SVLK). ID COMM designed SVLK's communication strategy documents for the stakeholders so that all relevant parties can comprehend and better implement SVLK guidelines.
Corporate Affairs
ID COMM excels in strategic communication, seamlessly managing internal and external messaging to foster coherence, credibility, and ethics. We help organizations articulate their mission, unify diverse values, and connect with stakeholders for mutual understanding, support, and strategic partnerships. Our goal is to build a robust business ecosystem, safeguard corporate reputation, and contribute to national development. At ID COMM, we navigate communication intricacies for lasting success.
Elevating Insurance Awareness Through Strategic Media
As of August 2019, OJK approved the merger between PT Mandiri AXA General Insurance (MAGI) and PT Asuransi AXA Indonesia (AGI), with MAGI acquiring 100% of AGI's shares. In the wake of the merger, AXA General Insurance, recognizing the need for a comprehensive media strategy, engaged the expertise of ID COMM to devise a plan that would effectively…
Strengthening Prodia’s Position as Indonesia’s Clinical Laboratory Industry Leader
PT Prodia Widyahusada Tbk. plans to enhance its reputation through annual corporate communication activities to maintain its leading position in Indonesia's clinical laboratory healthcare sector. Prodia entrusted ID COMM with crafting a comprehensive strategy to bolster brand positioning, develop narratives, and raise awareness.
Promoting the Vision to be the Best International Bank in the Country
The financial technology industry disruption prompted adaptation in the banking sector, including Standard Chartered. To maintain its reputation and enhance media and stakeholder relationships, Standard Chartered appointed ID COMM to equip a robust media strategy that led to extensive coverage and established the Bank's industry thought…
Digital Identity Security Made Easy
VIDA, a digital identity verification platform, aimed to enhance its online visibility through media engagement strategies coordinated by ID COMM. Through interviews, webinars, and media visits, VIDA's brand gained notability in search engine results, indicating increased awareness of its digital security services among internet users.
TOSS TBC Virtual Run 2020
Indonesia faces a new challenge with the COVID-19 pandemic hindering Tuberculosis eradication by 2030. To boost awareness of Tuberculosis prevention, the Ministry of Health collaborates with Johnson & Johnson Indonesia for a digital socialization campaign. The initiative aimed to spur active public engagement and enthusiasm.
Continue to Grow Through Sustainable Transformation
As per Indonesia Stock Exchange regulations, listed companies must hold Public Exposures. MSIG Life's inaugural virtual expo, held on September 30, 2020, focused on the theme "Expand to Grow," detailing its achievements and five-year strategies. ID COMM was appointed to lead the event, managing media exposure and press materials.
Simplifying Healthcare Access Through Drones
Zipline International is a San Francisco-based company specializing in delivery drones. One of its primary missions is to address healthcare access issues in rural Indonesia. To achieve this, Zipline appointed ID COMM to develop a Strategic Advocacy and Communication Plan for innovative solutions in health access.
Marketing Communications
ID COMM leverages a data-driven approach in marketing communications, strategically identifying consumer insights to develop impactful strategies. As a partner to brands, we creatively enhance opportunities to boost product awareness and preference. Our focus is on presenting the quality of products and services for the optimal benefit of Indonesian consumers.
Savoring a Health-Conscious Flavour of Life with Ajinomoto
ID COMM effectively addressing the misconceptions around MSG as a challenge that is faced by Ajinomoto. ID COMM’s PR support reinforced Ajinomoto's image as a socially responsible leader, driving positive change and fostering innovation in the industry.
Empowering Healthy Living through Superfood Innovation
Called for a pivotal mission, ID COMM led a introductory campaign, positioning Herbilogy as Indonesia’s top advocate for nutritional wellness. Discover how ID COMM strategic expertise turned an unknown brand into a successful market's acceptance.
Bio-Oil Indonesia: 10 Years of Strategic Partnership from Market Entry to Category Leadership
In 2014, Bio-Oil entered Indonesia’s crowded skincare market facing low awareness and trust barriers. Through a decade of strategic communications, ID COMM strengthened brand reputation journey and built category leadership for the specialist skincare brand.
Greek Secret
Heavenly Blush appointed ID COMM to promote its latest Greek Yogurt variant as a protein-rich, healthy lifestyle choice for busy consumers. The #HeavenlyBlushGreekSecret campaign, centered around a Greek theme and the 'Blue Door,' featured engaging offline and online activations to arouse consumer curiosity.
Secangkir Semangat – #BuatNyataTujuanmu
ID COMM guided Kapal Api, a well-established coffee brand, into uncharted territory, bolstering its reputation and brand equity. The Secangkir Semangat #BuatNyataTujuanmu is a campaign designed by ID COMM that had positioned Kapal Api as a leader in social entrepreneurship, unlocking substantial economic opportunities.
LIXIL’s Toilets for the Nation
LIXIL, a company acclaimed in Indonesia for its innovative work in water and housing solutions, strategically collaborates with ID COMM to raise brand awareness. Leveraging ID COMM's expertise in strategic marketing communications, we ensure the maximum impact and recognition of LIXIL's initiatives, demonstrating the strength of our marketing…
Innovators by Tradition
TISSOT entrusted ID COMM with reaching young consumers in Indonesia through a digital communication program by selecting influencers that resonate with the brand's values. The team engaged these individuals and guided them in generating impressive social media engagement in the hundreds of thousands.
Corine De Farme “The Beauty Ritual by Saudes Nature”
Corrine de Farme is a French Beauty brand renowned for its natural and eco-friendly organic skincare, hygiene, and baby products. In 2020, Corrine de Farme appointed ID COMM to assist them in promoting its latest Bio-Organic line by engaging potential customers using diverse approaches.
More Healthy Less Guilty
During the early stage of the COVID-19 pandemic, Delicyo, a health-focused yogurt brand, aimed to boost its brand awareness, especially targeting families. Delicyo appointed ID COMM to promote their line of yogurt products by using influencers while leveraging the Ramadan fasting month.