Buy Now Pay Later Dominates Millennial and Gen Z Segments, Akulaku Accelerates Alternative Financial Services
PT Akulaku Finance Indonesia is confident in achieving positive growth throughout 2025, targeting new financing of IDR 9.1 trillion, a 52% increase from the previous year. The company has made Buy Now, Pay Later (BNPL) services its main focus in developing its business, aligning with BNPL’s position as the largest contributor to the total financing disbursed by the company.
Perry Barman Slangor, President Director of PT Akulaku Finance Indonesia, emphasized the company’s commitment to continue growing its business sustainably while prioritizing good corporate governance. To achieve this, Akulaku Finance Indonesia will expand its BNPL services while maintaining asset quality, digital innovation, strengthening synergies with the Akulaku Group ecosystem, and diversifying its funding sources.
In terms of market segmentation, BNPL is predominantly used by millennials and Gen Z, accounting for 85% of users. BNPL also offers an easily accessible financial experience for users, serving as an alternative to conventional credit cards.
In the 2024 fiscal year, the company successfully achieved the normalization of its supervisory status from the Financial Services Authority (OJK), the financial industry regulator. This demonstrates the company’s serious commitment to conducting business in compliance with applicable regulations.
With a focused strategy and strong commitment, Akulaku Finance Indonesia is optimistic about continuing its growth and making a positive contribution to providing digital financing services in Indonesia. The positive trend in the BNPL sector nationwide also serves as a boost for the company to achieve its set targets.
To communicate its achievements and future business strategies, PT Akulaku Finance Indonesia held a media gathering in Jakarta, attended by 33 representatives from major media outlets. ID COMM, as the communication consultant, played a crucial role in the success of this event by managing the delivery of strategic information and creating a productive dialogue space between the company and the media. The communication approach applied helped strengthen the positive perception of Akulaku in the media and fostered more substantial media engagement.
