VinFast, an electric vehicle (EV) manufacturer from Vietnam, has officially entered into a strategic partnership with PT Arimbi Amartapura (Amarta), a seasoned automotive distributor in Indonesia. This collaboration aims to strengthen VinFast’s market presence in the country through the development of an expanded showroom network over the next three years.

Amarta is recognized for its strong capability in analyzing the dynamics of the national automotive market, supported by a robust distribution network. This partnership is expected to enhance VinFast’s operational efficiency and competitiveness amidst the rapidly evolving EV industry. It also reflects VinFast’s broader commitment to accelerating the clean energy transition in Indonesia’s transportation sector.

Pham Sanh Chau, CEO of VinFast Asia, described the partnership as a strategic move to bring VinFast closer to Indonesian consumers, aligned with the company’s dedication to building an inclusive and sustainable EV ecosystem. To date, VinFast has established partnerships with 14 dealers operating 21 showrooms across major cities such as Jakarta, Bandung, Surabaya, and Bali.

As VinFast’s trusted communications partner, ID COMM contributed to the success of this strategic partnership by developing an integrated communications strategy that leverages both online and offline channels. By utilizing an extensive media network and maintaining strong relationships with journalists, ID COMM proactively manages VinFast’s reputation journey and ensures the messages are communicated effectively. These communication efforts have significantly enhanced VinFast’s media exposure, generated positive coverage, and helped shape favorable public sentiment toward the company’s role in advancing the EV transition.

This strategic alliance marks a significant step forward in expanding Indonesia’s EV ecosystem. With a solid distribution network and effective communication strategy in place, VinFast is increasingly well-positioned to accelerate EV adoption and help build a more sustainable future for transportation in Indonesia.