Modern Solutions: Affordable Health Protection Amid Medical Inflation
In recent years, health insurance has become increasingly important in Indonesia as people are becoming more aware of the importance of financial protection against health risks. The rising costs of healthcare, compounded by medical inflation, have made many realize how crucial it is to have adequate protection. Indonesia ranks among the countries with the highest medical inflation rates globally, trailing behind only the Philippines and Malaysia, according to the 2024 Global Medical Trends Survey by Willis Tower Watson. This underscores the urgent need for insurance products that not only cover healthcare expenses but also provide peace of mind and security amidst economic uncertainty.
Based on the Mercer Marsh Benefits (MMB) Survey from 2021-2023, Indonesia experienced a surge in medical inflation, reaching 13.6% in 2023, alongside a 24.9% rise in health claims throughout the year, totaling IDR 20.83 trillion. As a result, the rise in health insurance premiums has become inevitable for all life insurance companies.
AXA Health Protector, offered by AXA Financial Indonesia, steps up to address these challenges by providing not only comprehensive protection but also affordability, particularly through its innovative XtraSave feature. AXA Health Protector is designed to offer extensive health coverage with more manageable premiums. Furthermore, it caters individuals with pre-existing medical conditions or those in older age groups, ensuring broader access to quality healthcare services.
Niharika Yadav, President Director of AXA Financial Indonesia, stated, “We understand that rising medical inflation places a burden on our customers. Therefore, we are committed to offering innovative health protection benefits and providing mechanisms to help customers manage future premium increases.”
Through a carefully planned communication strategy, ID COMM has helped craft messages that are both relevant and easy to understand for the target audience, emphasizing the importance of health protection in everyday life. This campaign also highlights essential features such as affordable premiums, international coverage for students studying abroad, and incentives for customers who do not file claims. These aspects are delivered with a personal touch, reinforcing the idea that AXA Financial Indonesia genuinely cares about the well-being of its customers.
Health insurance is no longer just an optional extra—it has become a crucial foundation for every individual’s financial planning. With medical inflation looming large, affordable and comprehensive health protection is increasingly necessary. The arrival of AXA Health Protector, with its flexible premiums and broad coverage, offers the perfect solution to these challenges, providing long-term security and peace of mind amidst the uncertainties of future healthcare costs.
