Green Transformation in Indonesian Football Through the Innovative Collaboration of VinFast and PSSI
VinFast, the Vietnamese electric vehicle manufacturer, has officially partnered with the Football Association of Indonesia (PSSI) as the Official Electric Vehicle Partner. The Memorandum of Understanding (MoU) was signed at the Indonesia International Motor Show (IIMS) 2025 at JIExpo Kemayoran, Jakarta, on February 22, 2025.
The MoU was signed by Pham Sanh Chau, CEO of VinFast Asia, and Marshal Marsita, Director of PT Garuda Sepakbola Indonesia, witnessed by PSSI Chairman Erick Thohir. This collaboration marks a strategic step in supporting the development of Indonesian football while introducing electric vehicle technology to the broader public.
Pham Sanh Chau stated that this partnership aligns with VinFast’s expansion strategy in Indonesia. “We are inspired by Indonesia’s deep passion for football and thrilled to support the National Team in this sponsorship, the first of its kind for us,” he said.
Erick Thohir appreciated VinFast’s support for the Indonesian National Team and the development of the electric vehicle ecosystem in the country. He emphasized that collaboration with the private sector, such as VinFast, is crucial to support the National Team’s ambition to compete in the 2026 World Cup.
As part of this partnership, VinFast will engage in various activation programs during the Indonesian National Team’s home matches, introducing its brand to millions of football fans across Indonesia. Additionally, VinFast plans to build 30,000 electric charging stations in Indonesia this year, demonstrating its commitment to supporting environmentally friendly transportation.
This collaboration is expected to strengthen the foundation of the Indonesian National Team in preparing for international competitions, including the ambitious goal of participating in the 2026 World Cup. With private sector support, PSSI aims to build a competitive national team without relying solely on government funding.
ID COMM, as a strategic communications partner, plays a pivotal role in bridging the innovative collaboration between VinFast and PSSI. Through targeted communication strategies, ID COMM enhances the partnership’s public exposure, thereby fostering sustainable innovation and supporting the transformation of Indonesia’s automotive and sports industries.
