Electric vehicles have become a symbol of positive change in the effort to reduce carbon emissions and improve air quality in urban areas. By decreasing reliance on fossil fuels, electric vehicles offer an eco-friendly transportation solution and contribute significantly to environmental preservation. Indonesia, one of the largest automotive markets in Southeast Asia, is beginning to experience the positive impacts of this transition, with increasing awareness of the importance of environmental sustainability.
In mid-June (19/6), AION Indonesia officially launched its latest electric vehicle, the AION Y Plus, in Indonesia. This launch of the smart electric car from China marks a new chapter in the transformation of Indonesia’s automotive industry, highlighting the immense potential for the development of electric vehicles. With a strong commitment to providing eco-friendly transportation options for Indonesian families, the launch received a warm public reception.
Ocean Ma, President of GAC AION Southeast Asia, emphasized that Indonesia is a strategic partner in their business expansion. “We see Indonesia as a key player in achieving our goal of bringing world-class new energy products to global consumers,” he stated.
The launch of this electric car is expected to meet consumer needs for more efficient transportation solutions. Technological innovations such as the Architecture Electrification Platform (AEP) provide a unique driving experience, combining comfort, safety, and high performance.
Furthermore, strategic collaborations with local partners demonstrate a commitment to investing in research and development and adapting products to meet the needs of the Indonesian market. Louis Liu, COO of AION Indonesia, expressed hope for making Indonesia a core base in Southeast Asia, with a strategy encompassing manufacturing, sales, financing, energy ecosystem, and mobility solutions.
The use of electric vehicles will reduce dependence on fossil fuels and help mitigate the negative environmental impacts associated with their extraction and combustion. Since electric vehicles do not produce exhaust emissions, no carbon dioxide (CO2) is released during their operation. This mechanism helps reduce air pollution and its negative effects on the climate, supporting the achievement of Sustainable Development Goal (SDG) No. 13: Climate Action.
Using renewable energy to charge electric vehicles can reduce dependence on fossil fuels while supporting SDG No. 7: Affordable and Clean Energy by promoting sustainable and clean energy use. Electric motors are more efficient at converting electrical energy into power compared to internal combustion engines, which means less energy is wasted, thereby reducing the overall carbon footprint.
Electric vehicles also operate much more quietly than internal combustion engine vehicles, reducing noise pollution and improving the quality of life, especially in densely populated urban areas. This trend is evident as more customers switch to electric vehicles as their transportation choice. Electric vehicles hold significant potential to become attractive future commodities. With the growing global demand for sustainable transportation solutions, the electric vehicle industry in Indonesia is optimistic about rapid growth. Investments in technology and charging infrastructure will create new jobs and drive local innovation.
Additionally, by integrating smart technology, electric vehicles can contribute to the development of smart cities. These vehicles can communicate with city infrastructure to enhance traffic efficiency, reduce congestion, and optimize energy use.
Andry Ciu, CEO of AION Indonesia, explained that the AION Y Plus is designed to meet the diverse needs of Indonesian consumers. “We proudly introduce the AION Y Plus electric car as the perfect driving solution for young families and individuals with high mobility. The innovations offered combine intelligence, uniqueness, and safety, providing means for consumers to contribute to socio-economic development and environmental sustainability.”
ID COMM played a significant role in the communication strategy for the launch of the AION Y Plus, ensuring that key messages about innovation and sustainability were effectively conveyed. With expertise in strategic communication, ID COMM ensured that the launch of this electric vehicle marked a strategic step towards a better future for Indonesia’s automotive industry.
Author: Agil Asmoaji
Editor: Yulia Maroe, D. R. Damayanti