Sari Soegondo, Co-Founder of ID COMM and Chairperson of the Indonesian Public Relations Companies Association (APPRI), has received the Outstanding PR Person Awards 2026 at the 7th Public Relations Summit, held by The Iconomics in Jakarta. The award recognises her consistent work in building communication practices that are ethical, collaborative, and grounded in the public interest.

Sari Soegondo, Co-Founder ID COMM dan Ketua Umum APPRI, menerima Outstanding PR Person Awards 2026 di 7th Public Relations Summit Jakarta

Recognising Those Who Move Indonesia’s PR Industry Forward

Held under the theme “Empathetic Communication: Narrative and Strategy,” this year’s Public Relations Summit served as a platform to recognise professionals advancing the public relations and communications industry in Indonesia.

At ID COMM, Sari has championed working practices built around client trust. At APPRI, she leads efforts to strengthen professional standards and practitioner competency across the national industry.

“This award is not only for me, but for every public relations practitioner who works each day to build trust through responsible communication,” Sari said.

Empathy as a Core Competency for PR Practitioners

Amid an accelerating flow of information and rapid technological change, Sari believes empathy has become an increasingly critical competency for PR practitioners.

Their role, she notes, is no longer limited to delivering information. Practitioners now act as trust builders, creating communication that is relevant, transparent, and empathetic toward the public.

How the Role of Public Relations Is Shifting

That view reflects a broader shift toward a more strategic public relations function. Communication is no longer simply a channel for messages — it is a means of:

  • building organisational reputation over the long term;
  • sustaining relationships with stakeholders; and
  • maintaining public trust in the digital era.

About the Outstanding PR Person Awards 2026

The Outstanding PR Person Awards 2026 forms part of the 50 PR Persons Awards 2026 & Popular PR Person Awards 2026 series. Recipients are selected through an assessment by The Iconomics’ editorial and research teams, together with public relations observers and members of the media.

ID COMM’s Commitment to Industry Professionalism

For ID COMM, Sari’s achievement affirms the direction the company has pursued from the outset: public relations practice that is professional, relevant, and accountable.

More than an individual accolade, the recognition reflects ID COMM’s consistency in contributing to its clients, the wider industry, and the public.