Ajinomoto, a global food and biotech company, faced challenges in Indonesia: negative perceptions about MSG, limited recognition of environmental initiatives, and a need to promote its school lunch program, which educates schools on the importance of nutritious meals for children’s growth.

ID COMM developed a comprehensive PR strategy focused on educating the public about MSG, showcasing Ajinomoto’s sustainability initiatives, and strengthening community engagement. The strategy involved various tactics, including content creation, media relations, social media engagement, community events, and partnerships.

Ajinomoto has strengthened its media presence by gaining more prominent coverage in top-tier outlets. The company’s press releases have consistently outperformed competitors, generating positive brand awareness. Media junkets and other outreach efforts have highlighted Ajinomoto’s sustainability initiatives, such as eco-friendly packaging and support for local farmers, solidifying its reputation as a socially responsible leader in Indonesia. ID COMM has successfully repositioned Ajinomoto as a health-conscious and socially responsible brand.