EPISODE 10 | Gen Z: Prove the Critics Wrong!

The stigma of being weak and overly sensitive is often associated with Generation Z; however, is this perception truly reflective of their reality?

EPISODE 9 | A World Without Privacy: How Does PR Respond?

Personal data protection has become a crucial issue in the digital era, particularly in communication and public relations (PR).

EPISODE 8 | Between Reputation and Leads to Acquisition for Digital Banks, Where Does PR Stand?

In the fast-evolving world of digital banking, where reputation shapes acquisition success, PR holds the key to unlocking growth. Discover how…

EPISODE 7 | Second Account Trend: Reality vs Personal Branding in Public Relations

Social media is the most loved means of communication, interaction and networking. Realizing the strong influence of social media content on personal…

EPISODE 6 | The Public Relations Profession in the Hands of the Strawberry Generation

Nowadays, the group of young people known as Generation Z (Gen Z) holds a significant presence among university students and is projected to become…

EPISODE 5 | AI for PR: Way Smarter or Game Over

Artificial Intelligence (AI) has developed rapidly in recent times. As it becomes more human-like, are Public Relations in danger of becoming…

EPISODE 4 | Facing a Crisis without Pessimism

A crisis can occur suddenly and give negatively impact the reputation of a company and business.

EPISODE 3 | If You Go Viral, I’ll Buy It!

There is so much viral content circulating on social media, but is it effective enough in spreading the message?